Which of the Following Best Explains Why Consumers Have Greater

question 128

Multiple Choice

Which of the following best explains why consumers have greater power and control in today's marketplace?

• A) The production concept and competition have lowered prices.
• B) Implementation of the product concept has resulted in continually improving products.
• C) Customer-driven marketing creates products and services that meet customers' future needs.
• D) More companies are implementing societal marketing and weighing long-term costs and benefits.
• E) Through new communication technologies, customers have more access to information and more methods of sharing their opinions with other customers.

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Definitions:

Rising Power

Refers to a nation or entity that is becoming increasingly influential and strong in economic, political, or military terms on the global stage.

Open Door Policy

Demand in 1899 by Secretary of State John Hay, in hopes of protecting the Chinese market for U.S. exports, that Chinese trade be open to all nations.

Investment Opportunities

Prospects or options to invest capital with the potential to generate a return.

National American Woman Suffrage Association

An organization formed in 1890 to advocate for women's right to vote in the United States, playing a key role in the women's suffrage movement.