AmazonCom Leverages Relationships with Its 35 Million Customers by Offering

question 140

Multiple Choice

Amazon.com leverages relationships with its 35 million customers by offering them music,videos,gifts,toys,consumer electronics,and office products,among other items.Based on previous purchase history,the company recommends related CDs,books,videos,or other products that might interest a customer.This most directly helps Amazon.com capture a greater ________.

• A) partner value
• B) share of customer
• C) profit margin
• D) social network
• E) customer loyalty

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Definitions:

Self-Directed Giving

A philanthropic approach where donors independently select and support causes or organizations without intermediary influence or direction.

Nucleus Fund

A central pool of money that serves as the foundational investment to start or significantly support a project or venture.

Quiet Phase

The quiet phase is an initial period in fundraising, especially in capital campaigns, where funds are raised silently among key supporters and stakeholders before a public announcement.

Religious Organizations

Institutions dedicated to the practice and propagation of religious beliefs, serving as centers for worship, community, and spiritual guidance.