In Which of the Following Situations Has a Company Most

question 36

Multiple Choice

In which of the following situations has a company most actively embraced customer-managed relationships?

• A) Malaysia Airlines awards frequent flyer points to returning customers.
• B) Levi's jeans provide a superior quality and a perfect fit.
• C) iRobot invites enthusiastic Roomba owners to develop and share their own programs and uses for the company's robotic vacuum.
• D) Best Denki distinguishes between its best customers, called angels, and its less profitable customers, called demons, stocking merchandise to appeal to separate groups of its angels.
• E) Toyota develops a marketing presence on social networks and other online communities.

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Definitions:

Public School Segregation

The practice of separating children in schools based on race, which has been ruled unconstitutional in the United States.

Integration

The process of ending racial segregation and bringing together people of different racial backgrounds.

Sit-Ins

A form of protest in which participants occupy a place, refusing to leave until their demands are met.

Lunch Counters

Countertop spaces in diners or cafeterias where meals are served, historically significant in civil rights movements for sit-ins against racial segregation.