The Art and Science of Choosing Target Markets and Building

question 20

Multiple Choice

The art and science of choosing target markets and building profitable relationships with them is called ________.

• A) marketing management
• B) positioning
• C) segmentation
• D) selling
• E) differentiation

---

Definitions:

Mob Violence

Aggressive behavior by a large group of people, often spontaneous and with the intention to cause harm or destruction.

Cognitive Dissonance

The mental discomfort experienced by a person who holds two or more contradictory beliefs, values, or ideas simultaneously.

Social Comparison Theory

The idea that individuals determine their own social and personal worth based on how they stack up against others.

Different Groups

Diverse categories or clusters of individuals distinguished by shared characteristics, interests, or purposes.