Which Marketing Orientation Calls for Aggressive Promotional Efforts and Focuses

question 18

Multiple Choice

Which marketing orientation calls for aggressive promotional efforts and focuses on generating transactions to obtain profitable sales?

• A) marketing concept
• B) production concept
• C) product concept
• D) selling concept
• E) societal marketing concept

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Definitions:

Relativism

The philosophical position that points of view have no absolute truth or validity, being valid only relative to other perspectives.

Cross-Cultural Psychology

Psychological research and theorizing that attempts to account for the psychological differences between and within different cultural groups.

Cultural Practices

The customs, rituals, and behaviors that are shared and practiced by members of a particular cultural or social group.

Outgroup Homogeneity Bias

The sociopsychological phenomenon by which members of a group to which one does not belong seem more alike than do members of a group to which one does belong.