Customer-Driven Marketing Usually Works Well When ________ and When Customers

question 94

Multiple Choice

Customer-driven marketing usually works well when ________ and when customers ________.

• A) a clear need exists; are difficult to identify
• B) customers know what they want; are loyal to the brand
• C) a firm can deliver the goods desired; are thoroughly researched
• D) a clear need exists; know what they want
• E) a need exists; don't know what they want

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Definitions:

Product Extension

A marketing strategy in which an existing product is introduced to a new market or modified for a new segment, expanding its reach or functionality.

Brand Recognition

The extent to which consumers can identify a brand by its attributes, symbol, or design, without seeing the brand name.

Taco Bell

An American-based chain of fast food restaurants known for its Mexican-inspired menu items such as tacos and burritos.

Brand Messaging

Communications strategies and tactics used by companies to convey their brand's values, personality, and promises to potential and existing customers.