Pete Lim,a Recent Graduate of Business School,has a Different Approach

question 125

Multiple Choice

Pete Lim,a recent graduate of business school,has a different approach than his marketing manager,who believes in keeping customers at arm's length and using mass media advertising.Pete knows that today successful firms practice ________.

• A) club marketing
• B) frequency marketing
• C) mass marketing
• D) customer satisfaction
• E) market segmentation

---

Definitions:

Genre Painting

Art that depicts scenes from everyday life, including domestic settings, parties, inns, and street scenes.

Moralizing Reminders

Objects, artworks, or texts intended to convey moral lessons or reflections on human behavior and ethics.

Garden of Earthly Delights

A triptych painting by Hieronymus Bosch, depicting a vivid and allegorical panorama of fantastical, earthly, and heavenly scenes.

Triptych

An art piece consisting of three panels that are hinged together and can be displayed either folded or extended, often used for altarpieces.