FedEx Offers Its Customers Fast and Reliable Package Delivery

question 87

Multiple Choice

FedEx offers its customers fast and reliable package delivery.When FedEx customers weigh these benefits against the monetary cost of using FedEx along with any other costs of using the service,they are acting upon ________.

• A) loyalty
• B) relationship marketing
• C) customer-perceived value
• D) social relationships
• E) a societal marketing campaign

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Definitions:

Consumer Price Index

A standard that determines the general average pricing of a group of consumer commodities and services, like transportation, food, and medical care.

Price Stability

A situation in which prices in an economy do not change significantly over time, avoiding periods of inflation or deflation.

CPI

A gauge of the average price levels for a mix of consumer services and products like medical care, transportation, and food, the Consumer Price Index assesses this through a weighted average.

Deflation

A decrease in the general price level of goods and services in an economy over time.