At Gina's Nails,the Posted Policy Is "Without Our Customers,we Don't

question 137

Multiple Choice

At Gina's Nails,the posted policy is "Without our customers,we don't exist." Gina and her staff aim to delight each customer,and they are quick to offer discounts or extra services whenever a customer is anything less than satisfied.Gina and her staff strive to make every customer a repeat customer.It is most accurate to say that instead of focusing on each individual transaction,Gina and her staff put a priority on ________.

• A) partner relationship management
• B) enlisting customer evangelists
• C) attracting "butterflies"
• D) converting "strangers"
• E) capturing customer lifetime value

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Definitions:

Common Language

A language shared by the members of a community, nation, or group, enabling communication and mutual understanding.

Functionalism

A viewpoint in sociology that views society as an intricate system in which its components cooperate to foster unity and steadiness.

Ethnic Identification

The process by which individuals identify with a specific ethnic group, often shared through common cultural heritage or ancestry.

Cultural Retention

The act of preserving and maintaining the customs, traditions, languages, and practices of a culture by a group or society over time.