Which of the Following Reflects the Marketing Concept

question 71

Multiple Choice

Which of the following reflects the marketing concept?

• A) "The supplier is king."
• B) "Marketing should be viewed as foraging and not gardening."
• C) "This is what I make; won't you please buy it?"
• D) "This is what I want; won't you please make it?"
• E) "Customers need to be told where they want to go."

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Definitions:

Demand

The quantity of a good or service that consumers are willing and able to purchase at various prices during a specified time period.

Northwest-Corner Method

A technique used in solving transportation problems in operations research, starting with the top-left (northwest) corner of a matrix to minimize costs.

Source A

An initial or primary provider of information, materials, or resources, often referenced in research or procurement.

Capacity

is the maximum output that a system can produce over a given period under normal conditions.