In Which of the Following Situations Has a Company Most

question 36

Multiple Choice

In which of the following situations has a company most actively embraced customer-managed relationships?

• A) Malaysia Airlines awards frequent flyer points to returning customers.
• B) Levi's jeans provide a superior quality and a perfect fit.
• C) iRobot invites enthusiastic Roomba owners to develop and share their own programs and uses for the company's robotic vacuum.
• D) Best Denki distinguishes between its best customers, called angels, and its less profitable customers, called demons, stocking merchandise to appeal to separate groups of its angels.
• E) Toyota develops a marketing presence on social networks and other online communities.

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Definitions:

Short Interest

The total number of shares of a particular stock that have been sold short by investors but have not yet been covered or closed out.

Risk-adjusted Returns

A calculation of the profit made from an investment adjusted for the risk taken, allowing for a more accurate comparison across different assets.

Small Firms

Small firms refer to businesses with a relatively smaller size or scale of operations, often characterized by limited revenue, assets, or number of employees compared to larger corporations.

Large Firms

Refers to companies with a high market capitalization, indicating their large size in terms of total asset value and overall market presence.