To Increase Its "Share of Customer," a Firm Concentrates on Retaining

question 52

True/False

To increase its "share of customer," a firm concentrates on retaining as many customers as possible over their lifetimes.

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Definitions:

Genetic Monogamy

A form of monogamy based on genetic tests which confirm that a pair of animals mate exclusively with each other.

Evolutionary Fitness

The ability of an organism to survive and reproduce, thereby passing on its genes to the next generation.

Social Monogamy

A form of monogamy observed in animal behavior where individuals pair bond to cooperate in the rearing of offspring, even if not exclusively sexually monogamous.

Confusion Effect

A phenomenon by which a predator's ability to pick out individual prey is hampered by a large group of potential targets.