In a Short Essay,explain How and Why Marketers Go Beyond

question 62

Essay

In a short essay,explain how and why marketers go beyond selling a product or service to create brand experiences.

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Definitions:

Expectations

Beliefs or forecasts about future events based on past experiences, knowledge, or insights.

Participants

Individuals who take part in a particular process, study, or event.

Confounded

Confusion or a mix-up, especially in experimental results, caused by unexpected variables affecting the outcome.

Experimenter Bias

A form of bias introduced by the expectations or beliefs of the experimenter affecting the outcomes of an experiment.