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Explain Why the Aim of Customer Relationship Management Is to Create

question 38

Essay

Explain why the aim of customer relationship management is to create not just customer satisfaction, but also customer delight.


Definitions:

Assigned Roles

The social positions or responsibilities designated to individuals by society or in specific contexts, such as jobs or family.

Enduring Personality Trait

A consistent, long-term characteristic or quality that distinguishes an individual's behavior in various situations.

Hostile Motives

The underlying intentions or desires that drive aggressive or antagonistic behaviors towards others.

Stressful Situation

An event or scenario that causes a significant amount of pressure or tension, often leading to physical and psychological strain.

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