Explain What Marketers Can Expect from Individuals in the Customer

question 137

Essay

Explain what marketers can expect from individuals in the customer relationship group classified as "butterflies."

---

Definitions:

Package Size

Refers to the dimension and volume of the packaging of a product, which can influence consumer perception and buying behavior.

Trade Dress

The visual appearance of a product or its packaging that signifies the source of the product to consumers, often protected under trademark law.

Chocolate Chip Cookies

Baked treats made from dough that includes chocolate chips as a primary ingredient, varying in texture from soft to crispy.

Bus Shelters

Covered structures located at bus stops, providing passengers with protection from the elements and a designated waiting area.