Which of the Following Is the Process of Dividing a Market

question 28

Multiple Choice

Which of the following is the process of dividing a market into smaller groups with distinct needs,characteristics,or behaviors who might require separate products or marketing mixes?

• A) market targeting
• B) market segmentation
• C) positioning
• D) marketing strategy
• E) differentiation

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Definitions:

Bachelor's Degree

An undergraduate academic degree awarded by colleges and universities upon completion of a course of study lasting three to seven years (depending on institution and academic discipline).

Profit-Maximizing

A strategy or approach adopted by firms aiming to make the highest possible profit from their operations, often involving adjustments in production or pricing.

Net Revenue

The total amount of income generated by a business after deducting costs directly associated with making and selling its products.

Investment Project

A project involving the allocation of funds or resources with the expectation of generating financial returns or benefits.