Today the Four Ps Are Compared to the Four Cs

question 145

Multiple Choice

Today the four Ps are compared to the four Cs.Product and place are called ________ and ________,respectively.

• A) convenience; customer solution
• B) customer cost; convenience
• C) communication; customer solution
• D) customer solution; convenience
• E) communication; convenience

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Definitions:

EBITDA

Earnings Before Interest, Taxes, Depreciation, and Amortization, a measure of a company's overall financial performance.

Net Working Capital Turnover

A ratio that measures how effectively a company is using its net working capital to generate sales.

Current Assets

Assets that are expected to be converted into cash, sold, or consumed within one year or within the business's operating cycle if longer.

Capital Intensity Ratio

A financial metric that measures the amount of capital needed per dollar of revenue generated, indicating the intensity of the capital used in the business operations.