An Increasingly Large Number of Firms Are Shifting Their Organizational

question 10

Multiple Choice

An increasingly large number of firms are shifting their organizational focus from ________ to ________.

• A) product management; functional management
• B) product management; geographic management
• C) brand management; customer management
• D) geographic management; functional management
• E) global management; regional management

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Definitions:

Ferdinand Magellan

A Portuguese explorer who organized the Spanish expedition to the East Indies from 1519 to 1522, resulting in the first circumnavigation of the Earth.

Pacific Ocean

The largest and deepest of Earth's oceanic divisions, extending from the Arctic in the north to the Southern Ocean in the south, bounded by Asia and Australia on the west and the Americas on the east.

Columbus's Assessment

Refers to Christopher Columbus's evaluation and reports of the New World lands he encountered, his observations of their potential for colonization and exploitation.

Columbus's Explorations

The voyages led by Christopher Columbus across the Atlantic Ocean, aiming to find a western route to Asia but instead making first European contact with the Americas.