If a Product Is Perceived to Be Exactly Like Others

question 38

Multiple Choice

If a product is perceived to be exactly like others in the market,consumers would have no reason to buy it.It is most important for marketers to develop ________ for their products.

• A) customer management organizations
• B) unique market positions
• C) market management organizations
• D) marketing ROI data
• E) marketing dashboards

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Definitions:

Consumer Price Index

A measure that examines the weighted average of prices of a basket of consumer goods and services, such as transportation, food, and medical care, used to gauge inflation or deflation.

Producer Price Index

An economic indicator that measures the average change over time in the selling prices received by domestic producers for their output.

Inflation

The rate at which the general level of prices for goods and services is rising, eroding purchasing power.

Nominal GDP

GDP that has not been adjusted to account for inflation.