Examlex
In the BCG approach, ________ are high-share, high-growth businesses or products. They need heavy investment to finance rapid growth. When their growth slows down, they turn into ________.
Strategic Direction
The long-term path or course of action that an organization intends to follow to achieve its goals and objectives.
Multiproduct Firm
A company that markets and sells multiple product lines under one umbrella, often in related fields.
Customer Value
The valuation of a product or service by a consumer against its alternatives.
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