Making More Sales to Current Customers Without Changing a Firm's

question 124

Multiple Choice

Making more sales to current customers without changing a firm's products is ________.

• A) market attractiveness
• B) market penetration
• C) market development
• D) product development
• E) diversification

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Definitions:

Organizational Structure

The framework within which an organization arranges its lines of authority and communications, and allocates rights and duties.

Rosabeth Moss Kanter

A prominent sociologist known for her research on business management and organization, particularly in the areas of strategy, innovation, and diversity.

Tokenism

The practice of making only a perfunctory or symbolic effort to include or represent members of minority groups, often to give the appearance of equality.

Hierarchical Structure

An organizational form that ranks entities in levels of importance or authority, often found in businesses, governments, and institutions.