The Process of Customer-Driven Marketing Involves Which of the Following

question 133

Multiple Choice

The process of customer-driven marketing involves which of the following?

• A) product; price; promotion; adaptation
• B) market segmentation; target marketing; differentiation; market positioning
• C) marketing analysis; planning; implementation; feedback
• D) analysis; targeting; implementation; control
• E) problem identification; information search; decision; implementation

---

Definitions:

Encoding Failure

A phenomenon where the brain fails to create a memory link to information, leading to its forgetting.

Memory Decay

The fading or weakening of memories over time, especially if they are not retrieved or rehearsed.

Non-verbal Behaviour

Communication that occurs without the use of words, including gestures, facial expressions, body language, and tone of voice.

Strong Emotions

Intense feelings that are deeply felt and can significantly influence thoughts and behavior.