Which of the Following Is the Process of Dividing a Market

question 28

Multiple Choice

Which of the following is the process of dividing a market into smaller groups with distinct needs,characteristics,or behaviors who might require separate products or marketing mixes?

• A) market targeting
• B) market segmentation
• C) positioning
• D) marketing strategy
• E) differentiation

---

Definitions:

Negative Reinforcement

A behavior modification process where the removal of an unfavorable outcome or stimulus strengthens a desired behavior.

Positive Reinforcement

Increasing behaviors by presenting positive reinforcers. A positive reinforcer is any stimulus that, when presented after a response, strengthens the response.

Discriminative Stimulus

A stimulus in the environment that increases the likelihood of a particular response being emitted due to its association with a reinforcement.

Operant Response

Is a behavior or action that is a consequence of the operant conditioning process, wherein behaviors are modified through reinforcement or punishment.