Measuring and Evaluating the Results of Marketing Strategies and Plans

question 122

Multiple Choice

Measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are achieved is called ________.

• A) marketing control
• B) strategic control
• C) operating control
• D) developmental control
• E) efficiency

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Definitions:

Contribution Margin

The amount remaining after variable costs have been subtracted from revenue, which contributes to covering fixed costs and generating profit.

South Business Segment

A term possibly referring to a division or part of a company that operates in the southern region, focusing on geographical business segmentation.

Absorption Costing

An accounting method that includes all manufacturing costs - direct materials, direct labor, and both variable and fixed overheads in the cost of a product.

Last Year

Refers to the 12-month period directly preceding the current date, used in comparative financial analysis.