If a Product Is Perceived to Be Exactly Like Others

question 38

Multiple Choice

If a product is perceived to be exactly like others in the market,consumers would have no reason to buy it.It is most important for marketers to develop ________ for their products.

• A) customer management organizations
• B) unique market positions
• C) market management organizations
• D) marketing ROI data
• E) marketing dashboards

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Definitions:

Consumer Surplus

The disparity between consumers' willingness to pay for a good or service and their actual payment amount.

Producer Surplus

The variance between the amount sellers are ready to accept for a commodity or service and what they actually earn from it.

World Market

The international exchange of goods and services that transcends national borders, influenced by global supply and demand.

International Trade

The international trade involving the transfer of goods and services between countries or territories.