Refer to the Scenario Below to Answer the Following Questions

question 52

Multiple Choice

Refer to the scenario below to answer the following questions.
Tambun Fun Park began as a small amusement park in 1985. With nothing more than a merry-go-round, a slide, pony rides, and an ice cream stand, Tambun grew into a popular family attraction with 20 rides, a restaurant, and an outdoor performing arts theater.
"My wife, Kamisah, and I didn't know what we were getting into," commented Ahmad, the owner. "We just knew that weekenders coming to the Ipoh area represented an untapped market."
Today, thousands of visitors flock to Tambun Fun Park-families, children of all ages, even senior citizens who enjoy strolling through the gardens and arbor.
"There's something here for everyone," Kamisah said with a smile. "Dozens of companies hold annual company picnics here. We have welcomed class field trips. And we even had one wedding here at the park!"
"Here's the funny thing," Ahmad chimed in. "We really don't know why we've been so successful! There is nothing else like Tambun Fun Park in the area. We were just lucky."
"I think it's the ambience of the park," Kamisah added, "that has brought so many visitors. We provide a 'total package' of entertainment. Plus, we try to change our rides and various attractions from time to time."
Kamisah and Ahmad admitted that making every visitor happy is a priority. "That has always been our philosophy," they said. "And we've always been able to deliver on that because we've never allowed ourselves to grow too big too quickly."
-Tambun Fun Park's visitors - "families,children of all ages,even senior citizens" are its ________.

• A) market niches
• B) market offering
• C) market segment
• D) secondary market
• E) primary market

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Definitions:

Air Conditioning System

A technology designed to control the temperature, humidity, and air quality within a space for comfort or process requirements.

Experience

The knowledge or skill acquired by a period of practical involvement in an activity or exposure to events.

Section

A distinct part or division of a document, book, or piece of writing, usually dealing with a specific theme.

Formal Proposal

A detailed and structured offer or plan submitted for evaluation or consideration.