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How might a marketer of pens alter the "product" portion of the marketing mix when targeting female students versus male students?
Location-Specific Experiences
Activities or services offered that are unique to a particular geographical location, often used to attract tourists or consumers.
Local Human Capital
The collective skills, knowledge, and experience possessed by an individual or population, viewed in terms of their value to the local economy.
Attributes
Characteristics or features that can be associated with an object, person, or entity.
Company Specificity
Characteristics or practices specific to a particular company, not applicable to the industry or sector at large.
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