For Primary Data to Be Useful to Marketers,it Must Be

question 8

Multiple Choice

For primary data to be useful to marketers,it must be relevant,current,unbiased,and ________.

• A) descriptive
• B) accurate
• C) inexpensive
• D) collected before secondary data
• E) experimental

---

Definitions:

Frontal Lobes

The part of the brain located at the front of each cerebral hemisphere, responsible for decision making, problem solving, and controlling behavior and emotions.

Motor Cortex

A region of the cerebral cortex involved in the planning, control, and execution of voluntary movements.

Vicarious Conditioning

A form of learning in which the learner acquires a conditioned response merely by observing another participant being conditioned.

Insight Learning

A form of problem-solving that occurs when a solution is suddenly realized after a period of contemplation, often without the trial-and-error processes associated with operant conditioning.