When Managers Use Small Convenience Samples Such as Asking Customers

question 85

Multiple Choice

When managers use small convenience samples such as asking customers what they think or inviting a small group out to lunch to get reactions,they are using ________.

• A) experiments
• B) informal surveys
• C) observation
• D) marketing intelligence
• E) direct marketing

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Definitions:

Ethological Displacement

A behavior that occurs when an animal or human engages in an unrelated activity to reduce stress or tension when the normal response is thwarted or impossible.

Redirected Behavior

Behavior redirected from its original target to another object or individual, often seen in animals when the primary target of an action is inaccessible.

Ambivalent Behavior

Actions or attitudes that exhibit simultaneous, often conflicting feelings towards a person, object, or situation, such as love and hate.

Evolved Mechanisms

Hereditarily acquired traits and behaviors that have been shaped by natural selection because they contribute to an organism's reproductive success.