Which of the Following Is LEAST Likely to Be a Benefit

question 27

Multiple Choice

Which of the following is LEAST likely to be a benefit of conducting marketing research?

• A) assessing market potential and market share
• B) understanding customer satisfaction and purchase behavior
• C) measuring the effectiveness of pricing and accounting
• D) measuring the effectiveness of distribution and promotion activities
• E) understanding customer motivation

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Definitions:

Evolution

The process by which different kinds of living organisms are thought to have developed and diversified from earlier forms during the history of the earth.

Gene Frequencies

The rate at which a particular gene variant (allele) occurs in a population.

Evolutionary Psychologists

Professionals who study how evolutionary principles help explain the structure and function of the human mind.

Evolutionary Mechanisms

Describes the processes by which organisms change over time through adaptation, natural selection, and genetic variation.