AMF Research Group Must Guard Against Problems During the Implementation

question 75

Multiple Choice

AMF Research Group must guard against problems during the implementation phase of marketing research for its clients.Which of the following is NOT a problem that should be anticipated during this phase?

• A) contacting respondents
• B) respondents who give biased answers
• C) interviewers who take shortcuts
• D) interpreting and reporting the findings
• E) interviewers who make mistakes

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Definitions:

Bipedalism

The ability to walk on two legs, a key feature distinguishing humans and their ancestors from most other mammals.

Lemurs

A diverse group of primates native to the island of Madagascar, known for their large eyes and nocturnal habits, with some species active during the day.

Madagascar

An island country located in the Indian Ocean, known for its unique biodiversity, with many species that are found nowhere else on Earth.

Sub-Saharan Africa

The area of the African continent located south of the Sahara Desert, noted for its diverse cultures, languages, and ecosystems.