Examlex
Which of the following was a surprising development in the 1972 presidential race between Richard Nixon and George McGovern?
Capacity Management
Integrating the service component of the marketing mix with efforts to influence consumer demand.
Intangible
Non-physical assets or qualities that cannot be easily quantified or touched, such as intellectual property or brand reputation.
Intangibility
The characteristic of services that makes them unable to be touched, seen, tasted, heard, or felt in the same manner that physical goods can be sensed.
Relationship Marketing
A strategy focused on building long-term engagement and loyalty with customers rather than on individual transactions.
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