When Consumers Are Highly Involved with the Purchase of an Expensive,infrequent,or

question 149

Multiple Choice

When consumers are highly involved with the purchase of an expensive,infrequent,or risky purchase but see little difference among brands,they most likely will undertake ________.

• A) habitual buying behavior
• B) complex buying behavior
• C) reflective buying behavior
• D) dissonance-reducing buying behavior
• E) variety-seeking buying behavior

---

Definitions:

Conflicted Interest

A situation where a person's personal interests could interfere with their professional duties or responsibilities, potentially leading to bias.

Takeover's Threat

Takeover's threat refers to the risk of an unsolicited attempt by one company to gain control of another by acquiring its shares.

Go Private

The process by which a publicly traded company is transformed into a privately held entity, often through the purchase of all outstanding shares.

Complying With Rules

The act of following guidelines, regulations, or standards that have been set by an authority or governing body.