Generally,the Consumer's Purchase Decision Will Be to Buy the Most

question 17

Multiple Choice

Generally,the consumer's purchase decision will be to buy the most preferred brand,but two factors can come between the purchase intention and the purchase decision.Which of the following is one of these factors?

• A) postpurchase behavior
• B) attitudes of others
• C) cognitive dissonance
• D) alternative evaluation
• E) new product adoption

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Definitions:

Intangibles

Non-physical factors that cannot be easily quantified, such as brand value, reputation, or employee morale.

Suboptimal Negotiation

A negotiation in which the outcomes or processes are not as good as they could be, often due to inadequate preparation or understanding.

Dilemma Of Honesty

The challenge individuals face when deciding whether to be truthful, potentially causing harm or conflict, or to withhold truth to maintain harmony.

Preparation

The act of making ready or being made ready for use or consideration, involving planning and arrangement activities.