________ Are People Within a Reference Group Who,because of Special

question 133

Multiple Choice

________ are people within a reference group who,because of special skills,knowledge,personality,or other characteristics,exert influence on others.

• A) Opinion leaders
• B) Habitual buyers
• C) Social networkers
• D) Stealth marketers
• E) Laggards

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Definitions:

Preemptive Right

A shareholder’s option to purchase new issuances of shares in proportion to the shareholder’s current ownership of the corporation.

Model Business Corporation Act

A set of model laws prepared to assist states in drafting legislation to regulate the formation and operation of corporations.

Articles of Incorporation

The primary document required to register a corporation with a state, detailing the fundamental aspects of the company, such as its name, purpose, and structure.

Share Split

A corporate action in which a company divides its existing shares into multiple shares to boost the liquidity of the shares, although the overall value of the shares remains the same.