When a Customer Feels Uneasy About Losing Out on the Benefits

question 24

Multiple Choice

When a customer feels uneasy about losing out on the benefits of a brand she chose not to purchase,she is experiencing ________.

• A) selective retention
• B) selective attention
• C) selective distortion
• D) cognitive dissonance
• E) dissonance-reducing behavior

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Definitions:

Journalized

The process of recording financial transactions in a company's journal, which is the first step in the accounting cycle.

Adjusting Entries

Ledger adjustments made at an accounting period's end to distribute income and spending according to the period they occurred.

GAAP

A body of accounting and financial reporting standards and rules widely adopted, defined as Generally Accepted Accounting Principles.

Revenue Recognition

The accounting principle that revenue should be reported at the time goods are sold or services are rendered, regardless of when the payment is received.