Carrie Tends to Purchase Various Brands of Bath Soap

question 55

Multiple Choice

Carrie tends to purchase various brands of bath soap.She has never been loyal to a specific brand; instead,she does a lot of brand switching.Carrie exhibits ________.

• A) dissonance-reducing buying behavior
• B) complex buying behavior
• C) habitual buying behavior
• D) variety-seeking buying behavior
• E) brand familiarity buying behavior

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Definitions:

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