Cammy Loves to Know About and Purchase the Most Up-To-Date

question 140

Multiple Choice

Cammy loves to know about and purchase the most up-to-date technological gadgets.Among her friends,she is almost always the first to own the newest electronic product.Often the products that Cammy buys become adopted by large groups of consumers,but occasionally Cammy will purchase a product that is adopted by only a small portion of the population.To which of the following adopter groups does Cammy belong?

• A) innovators
• B) middle upper
• C) early majority
• D) late majority
• E) laggards

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Definitions:

Validity

The extent to which a test measures what it claims to measure.

Internal Consistency

A measure of reliability assessing the degree to which different test items that propose to measure the same general construct produce similar results.

Item Score

The value or mark assigned to an individual response on a test or assessment.

Total Score

The sum of all individual scores or points in a dataset or assessment.