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The three-part program for compensating,"terminating," and relocating Native Americans reflected the Eisenhower administration's commitment to
Interest Awareness
The process of recognizing and understanding one's own interests or the interests of a target audience.
Direct Marketing
Sales and promotional techniques that deliver promotional materials individually.
Marketing Communications
involves the techniques and methods used to convey messages about products, services, or brands to customers and prospects.
Targeted
Aimed or directed at a specific group of consumers or market segment.
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