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Refer to the scenario below to answer the following questions.
A-1 Stampings Ltd. produces 14 metal stampings for the automotive industry. Due to industry design changes, for the next model year, six of those stampings will require a slight change: two will have an extra hole punched through the side, two will require an extra plating process, and two will require an additional weld operation.
In the meantime, the purchasing agent Richard Koh has been asked to reduce the number of A-1's steel suppliers in an effort to cut costs. After obtaining updated price quotations and steel samples from his current suppliers, Richard faced a dilemma. Until now, he had selected his suppliers based on quality and price, but a major consideration had been the type of steel required and the specialized production processes of his respective suppliers. Not all of A-1's suppliers could produce the exact grades of steel needed; some suppliers were better at producing certain types of steel than others.
Richard contacted several employees at A-1 who had worked with the various types of steel in the past. The quality control manager and line inspector, for example, could help to determine which suppliers had the capabilities of producing specific types of steel. The production control manager could provide input regarding which types of steel worked best in which presses. Even the warehouse foreman gave input regarding how long various types of steel could be held in inventory before rust spots began to form on their surfaces. Each person contributed the necessary information to help Richard in making his decision.
-The management directive to reduce the number of steel suppliers is most accurately classified as which type of influence affecting business buying behavior?
Online Networks
Digital platforms that connect individuals or groups, allowing them to share information, communicate, and sometimes collaborate virtually.
Social Relations
The interactions and connections between individuals and groups within a society, forming the basis of social structure.
Primary Sources
Original documents, recordings, or other sources of information created at the time under study, used as a direct source of information about a historical event or period.
Emotional Involvement
The degree to which an individual is emotionally engaged or invested in a particular situation, activity, or relationship.
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