Lexus Targets Wealthy Consumers with Similar Needs and Buying Behaviors,even

question 89

Multiple Choice

Lexus targets wealthy consumers with similar needs and buying behaviors,even though the consumers are located in different countries.This is an example of ________.

• A) intermarket segmentation
• B) loyalty segmentation
• C) life-cycle segmentation
• D) targeting segmentation
• E) psychographic segmentation

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Definitions:

Economic Independence

The state of having sufficient financial resources to sustain a living without relying on employment, support from family, or governmental assistance.

Communist Party

A political party advocating for the principles of communism, including the abolition of private property and the establishment of a classless society.

Agrarian Lifestyle

A way of life centered around agriculture and farming, often characterized by a strong connection to the land and rural communities.

Religious Beliefs

The faith-based principles and convictions that individuals or groups hold regarding spiritual matters and divine entities.