When New Asia Shipping Uses Segmented Marketing,it Targets Several Segments

question 8

Multiple Choice

When New Asia Shipping uses segmented marketing,it targets several segments and designs separate offers for each one.This approach is called ________ marketing.

• A) undifferentiated
• B) differentiated
• C) target
• D) individual
• E) niche

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Definitions:

Nondeclarative Memories

A type of long-term memory that does not require conscious thought to retrieve and is expressed through performance rather than recall, such as skills and conditioned responses.

Factual Memory

The aspect of memory concerned with recalling objective information and experiences.

Semantic Memory

A type of long-term memory involving the conscious recall of facts and concepts not drawn from personal experience.

Episodic Memory

The type of long-term memory that involves the recollection of specific events, situations, and experiences, including their time and place.