Clean Pte Ltd Sells Six Brands of Laundry Detergent in Southeast

question 60

Multiple Choice

Clean Pte Ltd sells six brands of laundry detergent in Southeast Asia,each designed for one of six laundry segments identified.Together,these six brands take 62% of market share.Which of the following is a disadvantage of Clean Pte Ltd's differentiated marketing strategy?

• A) lost sales that would have been made with an undifferentiated marketing strategy across all segments
• B) lost customer loyalty due to lack of brand loyalty
• C) increased costs for separate marketing plans for each brand
• D) other suppliers controlling pricing
• E) lack of resources to succeed in an attractive segment

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