Which of the Segmenting Strategies Carries Higher-Than-Average Risks in Consumer

question 105

Multiple Choice

Which of the segmenting strategies carries higher-than-average risks in consumer markets?

• A) concentrated
• B) mass
• C) differentiated
• D) undifferentiated
• E) multiple-segment

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Definitions:

Jean-Jacques Rousseau

An 18th-century Genevan philosopher, writer, and composer whose ideas on education, society, and government had a profound influence on the Enlightenment and the French Revolution.

Sensibility

The capacity to feel, perceive, or experience subjectively, often associated with acute perception of emotions and aesthetics.

Human Capacity

The potential or ability inherent in humans to think, learn, adapt, and engage in complex activities.

Fête Galante

French, “gallant [outdoor] party.”