Demographic Variables Are Frequently Used in Market Segmentation Because They

question 40

Multiple Choice

Demographic variables are frequently used in market segmentation because they ________.

• A) create smaller segments than other methods do
• B) create more easily reached segments than other methods do
• C) do not involve stereotypes
• D) are easy to measure in comparison to many other methods
• E) involve fewer attributes to consider than other methods do

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Definitions:

Liquidity

How effortlessly an asset can be liquidated without majorly altering its market price.

Marketability

The ease with which a security or asset can be converted into cash without significantly affecting its price.

Current Liabilities

Obligations or debts that a company is expected to pay within one fiscal year or its operating cycle, whichever is longer.

Long-term Bank Loans

Long-term bank loans are borrowings from banks with repayment terms extending beyond one year, used for financing significant investments or operations.