Shampoo Marketers Rate Buyers as Light,medium,or Heavy Product Users

question 135

Multiple Choice

Shampoo marketers rate buyers as light,medium,or heavy product users.This is ________ segmentation.

• A) benefit
• B) user status
• C) usage rate
• D) psychographic
• E) occasions

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Definitions:

Observational Learning

The process of acquiring knowledge or skills by watching and imitating others.

Disinhibition

The reduction of restraint or inhibition, leading to the expression of behaviors normally kept under control.

Anonymity

The condition of being anonymous; lacking identifiable characteristics.

Prestige

The respect, admiration, or distinction accorded to an individual or organization based on perceived successes or qualities.