When Competitors Use Differentiated or Concentrated Marketing,________ Marketing Can Be

question 147

Multiple Choice

When competitors use differentiated or concentrated marketing,________ marketing can be suicidal.

• A) differentiated
• B) undifferentiated
• C) concentrated
• D) customized
• E) localized

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Definitions:

Uncertainty Avoidance

The extent to which individuals or cultures are uncomfortable with ambiguity and strive to minimize uncertainty through strict rules and rituals.

Individualism-collectivism

A cultural dimension that describes the degree to which people in a society are integrated into groups or consider themselves independent and self-reliant.

Culture

A shared set of beliefs, values, and patterns of behaviour common to a group of people.