A Brand Difference Is Worth Establishing and Promoting to the Extent

question 37

Multiple Choice

A brand difference is worth establishing and promoting to the extent that it satisfies all of the criteria below EXCEPT which one?

• A) important
• B) distinctive
• C) divisible
• D) affordable
• E) noticeable

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Definitions:

Granodiorite

A coarse-grained igneous rock similar to granite but with more plagioclase feldspar compared to orthoclase feldspar.

Pillow Basalt

A basaltic lava flow that includes pillow structures.

Continental Collision

An event occurring when two continental plates converge, leading to mountain building, earthquakes, and other geologic phenomena.

Descending Plate

In plate tectonics, a slab of the Earth's lithosphere that is moving downward into the mantle at a convergent boundary.