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Explain How Market Variability Impacts the Choice of a Target-

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Explain how market variability impacts the choice of a target- marketing strategy.


Definitions:

Non-Christian

A term used to describe individuals or groups who do not follow Christian beliefs or practices.

Dissonance Theory

A psychological theory proposing that inconsistency among beliefs, perceptions, and actions leads to discomfort, which people are motivated to reduce.

Attitude

A fairly stable evaluation of something as good or bad that makes a person think, feel, or behave positively or negatively about some person, group, or social issue.

Abortion

The medical or surgical termination of a pregnancy before the fetus is capable of independent life.

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