When a Company Lengthens Its Product Line Beyond Its Current

question 147

Multiple Choice

When a company lengthens its product line beyond its current range,it is ________.

• A) product line filling
• B) product line stretching
• C) product mixing
• D) increasing product depth
• E) building product equity

---

Definitions:

Profit-Maximizing

The strategy or practice of adjusting production and distribution to achieve the highest possible profit from operations.

Marginal Revenue Function

A calculation that shows how much extra revenue a firm will receive from selling one more unit of a product or service.

Demand

Describes the amount of a product or service that buyers are ready and can afford to buy at different prices over a specific time frame.

Book

A written or printed work consisting of pages glued or sewn together along one side and bound in covers.